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The megamenu allows potential clients to quickly find whichever specific issue they need help with. BKLW’s website is minimal, professional, and uses a number of full-width images. This gives the entire site a modern, but reserved feel, which is exactly what a law firm is usually aiming for. When a potential client visits your site, they probably have a real problem to deal with.
Effective Calls-to-Action
In this post, we first covered the different elements that every law firm should have on their site. By using a number of photos and commentary, these cases are made easy to understand and to relate to. Becket also explains their nonprofit status and their overall mission on nearly every page of their site, which helps them gather more support and donations. Does your firm specialize in nonprofit law, civil rights, or a similar field? These are excellent ways to let clients contact you immediately, without forcing them to read anything else on your website first. For example, friedlandermisler.com is rather long and difficult to spell, especially over the phone.
Create Call-to-Actions and Contact Forms
A website design can actually hurt your business if it’s not designed well. If you do decide to go with a professional web design agency, there are many factors you need to consider as part of your decision process. It really all depends on what level of design you want, and what services you want to be included in the design. On the other hand, if a firm has a great website that’s kept up-to-date, a potential client will likely trust the firm a bit more. Don’t just take our word for it, check out this graph from Clio, where they analyzed how consumers are finding lawyers.
Guide to Creating Optimized Lawyer Website Content
It targets benchmarks, such as keyword optimization, page speed, and meta-tagging to lower advertising costs. Marketingism has developed over 80 custom websites since its foundation in 2001. CEO Emin Andreasian holds an MBA and has been in the digital marketing industry for over 20 years. In conclusion, creating a successful law firm website involves a combination of design, content, marketing strategies, and adherence to ethical and legal considerations. With the right tools, strategies, and commitment, your law firm website can become an invaluable asset in your journey towards success in the legal industry. BSP Marketing serves law firms that are in need of strategic marketing services.
Direct Visitors’ Attention to Important Elements
The site uses a clean, professional layout that combines accessibility with elegance, making sure that visitors can easily navigate through their services, team profiles, and legal resources. The design effectively balances professionalism with a welcoming tone, making legal information approachable without compromising on sophistication. A specialized design goes beyond making a site look good; it's about creating a user experience that aligns with the expectations of a law firm's potential clients. These clients are often searching for reliable, authoritative legal assistance during stressful times.
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At first glance, the website seems like a simple homepage with no real substance. But, once you hover over the navigation, you’ll notice that they’ve grouped all of their services under individual landing pages. The design of your website can significantly impact how potential clients perceive your law firm's credibility and professionalism. Unfortunately, just having a law firm website isn’t enough—you need people to be able to easily find it online in order to find your firm (and ultimately bring in new clients).
Trends vs Fads, and How They Affect Law Firm Marketing - Bigger Law Firm Magazine
Trends vs Fads, and How They Affect Law Firm Marketing.
Posted: Sat, 07 May 2016 14:20:18 GMT [source]
We encourage you to take the time to find a web design company that you feel offers you the very best level of service and support for your needs. Your site should look as polished and professional as your law firm. You should choose a design layout that is visually appealing, easily navigable, and easy to read. You can find a suitable template that may be fitting, but you can also hire a web design company to carry out your vision and make something customized to your firm’s vision and needs.
This makes it especially easy to browse on mobile devices, which make up over half of all web traffic worldwide. A personal injury lawyer, Staver has a unique “tab” section on their home page. By clicking through the items on the right, you can view information without having to reload the page. This makes it easy to quickly review the firm’s reviews, awards, results, and other information.
Mountain tops may not seem like the most creative choice, but paired with their tagline “High Stakes Commercial Litigation”, the design makes perfect sense. We’ve already mentioned some key tactics to ensure your website is SEO friendly. Nowadays, almost everyone uses their smartphone or tablet to search and even work online. Don’t let visitors on mobile devices leave your website in frustration because they've got to scroll in all directions or because your website takes ages to load. Calls-to-action should be used on your homepage and on other pages of your website such as the About page and the attorney profile pages. You can also include a call-to-action in your sidebar on blog page or below individual blog posts.
Creating a listing with Google My Business is completely free and requires you to enter the basic information such as your business name, location, website, and industry. You’ll then need to verify your business by entering a code, which will be mailed to you. In addition, the site also has only three top-level items in the navigation bar. This is another excellent way to reduce complexity, especially for multidisciplinary firms. For example, this legal firm analyzed the legal situation of Britney Spears. Other firms opt to have educational videos, how-to guides, and FAQs that explain common legal terminology.
This will help determine the navigation in your menu, as well as how your linking will be established. It’s critical that you have a very clear contact page–keep it simple. It’s recommended to have a form built right onto the page to make it super easy for the user to get in contact with you. Especially if you’re wanting to focus on SEO marketing, you want to make sure that you’re consistently uploading content to your website–this is often done through a “news” page or a “blog” page.
There are a lot of agencies out there that write for many industries, and some will include law firms under that umbrella. However, you need a website design company equipped to create a site that fulfills your firm’s needs. Website functionality matters just as much as the law firm marketing you are doing. If you invest significantly in a pay-per-click (PPC) campaign and prospective clients come to your website but cannot get any real information about your legal practice, they will move on.
This way you can showcase a diverse offer, without cluttering the website. Sharing the mission and key value propositions in the headlines of the homepage helps people learn about the company, its achievements and how they help their clients. Don’t shy away from accentuating the things that make you appealing to customers, whether it’s a free consultation, a better price, or many years of experience. Furthermore, regardless of the approach you choose, it is essential to continuously maintain and update your website to ensure its success in the long run.
Having a website is essential for a law firm to make a strong impression and convey trustworthiness. It provides access to important information about your practice, establishes credibility, and demonstrates commitment to staying up-to-date with legal trends. The customization options for your law firm website can also vary depending on the content management system (CMS) you choose to use.
This is a perfect way to make the website experience more personal and help potential clients connect with the best lawyer for them. In the SaaS industry it’s fairly common to see explainer videos on company homepages. In the case of law firm websites, an explainer video might seem redundant. For example, popular CMS platforms like WordPress, Hubspot CMS, and Drupal provide a wide range of themes, templates, and plugins that allow you to easily customize the look and feel of your website. These platforms often have user-friendly interfaces and drag-and-drop builders, making it simple for even non-technical users to make changes and updates to their website. Fast loading times and performance optimization are essential factors in ensuring a smooth user experience and maintaining a high ranking in search engine results.
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